AA Grapevine & La Viña Apps
Project Overview
Led the development of four mobile applications for AA Grapevine and AA La Viña magazines, delivering digital sobriety content to a global audience across iOS and Android platforms. This project showcases my ability to manage complex digital initiatives while coordinating with multiple stakeholders and development teams.
Technical Implementation
The project involved developing two distinct applications (AA Grapevine and AA La Viña) for both iOS and Android platforms, requiring careful coordination across multiple technical environments:
- Implemented a unified content delivery system across all applications
- Established a secure authentication framework for subscription management
- Optimized mobile reading experience for diverse content types
- Integrated analytics systems to track user engagement metrics
Project Management
Managing this multi-platform project required a structured approach:
- Coordinated with multiple development teams across different platforms
- Managed stakeholder expectations through regular reporting and demos
- Developed and maintained detailed project documentation
- Implemented an agile workflow to adapt to changing requirements
- Coordinated release schedules across platforms to ensure consistency
User Experience Focus
The success of these applications relied on creating an intuitive and engaging user experience:
- Designed an accessible interface suitable for users of all technical abilities
- Implemented offline reading capabilities essential for the target audience
- Created personalized content discovery features to increase engagement
- Developed multilingual support for English and Spanish content
Project Details
Key Metrics
- 20,000+ monthly active users
- 4 apps across iOS & Android
- 4.7/5 average app store rating
My Role
Project Manager & Technical Lead
Technologies
- Native iOS Development
- Native Android Development
- Content Delivery Systems
- Subscription Management
Download The Apps
Impact & Results
The AA Grapevine and La Viña apps have made a significant impact on the recovery community:
- Over 20,000 monthly active users accessing sobriety content
- Reached users internationally in multiple countries including Argentina, Australia, Costa Rica, India, Mexico, Puerto Rico, and UK
- Maintained a 4.7/5 average rating across app stores
- Expanded content accessibility for both English and Spanish speaking communities
Key Learnings
- Cross-Platform Development Strategies:
Developed expertise in managing parallel development tracks for iOS and Android platforms while maintaining feature parity and consistent user experiences across all applications.
- Multi-Stakeholder Communication:
Mastered techniques for effectively communicating technical concepts to non-technical stakeholders, resulting in more aligned expectations and smoother project execution.
- Content Delivery System Architecture:
Gained deep insights into designing scalable content delivery systems that can efficiently handle diverse media types and support multilingual content distribution.
- User-Centered Design for Accessibility:
Developed a deeper understanding of creating accessible interfaces that cater to users with varying technical abilities and needs, particularly in contexts where content accessibility directly impacts user well-being.