Focus Graphics Website
Overview
Designed and developed a complete digital platform for Focus Graphics from the ground up, implementing a modern tech stack with Next.js and TypeScript. The project showcases innovative solutions, including a custom integration with Google Sheets as a lightweight CMS solution.
Technical Implementation
The website leverages a modern tech stack including Next.js, TypeScript, and Tailwind CSS for the front end. For the backend, I implemented an innovative solution using Google Sheets API as a lightweight, cost-effective content management system, allowing the client to easily update content without technical knowledge.
Design Process
The design process focused on creating a clean, professional interface that highlights the client's printing services and capabilities. I worked closely with the client to understand their brand identity and ensure the website properly represented their business values and aesthetic preferences.
Innovative Backend Solution
By integrating Google Sheets as a headless CMS, I created a solution that allowed the client to:
- Update product offerings without code changes
- Manage service information through a familiar interface
- Add new portfolio items without developer intervention
- Maintain an affordable, maintenance-free content management system
Project Details
Tech Stack
- Next.js & TypeScript
- Tailwind CSS
- Google Sheets API
- Vercel Hosting
Key Features
- Responsive Design
- Headless CMS
- SEO Optimization
- Performance Optimization
Project Links
View Live SiteResults & Impact
The new Focus Graphics website has significantly improved the client's online presence, resulting in:
- Increased organic traffic through improved SEO
- Modern design that better represents the brand
- Simplified content management process
- Improved mobile user experience
Key Learnings
- Print-to-Digital Design Translation:
Developed techniques for effectively translating a print-focused design aesthetic to digital platforms while maintaining brand identity and leveraging interactive elements that enhance the user experience.
- SEO for Visual-Focused Businesses:
Mastered strategies for optimizing primarily visual content for search engines, including image optimization, alt text strategies, structured data implementation, and content organization that benefits both users and search crawlers.
- Portfolio Presentation Systems:
Learned how to design and implement effective portfolio presentation systems that showcase visual work at optimal quality while maintaining fast loading times and responsive behavior across all devices.
- Creative Industry User Research:
Gained insights into conducting effective user research for creative industry professionals, understanding their unique needs, workflows, and how digital tools can best enhance their business operations.
- Multi-Device Image Optimization:
Refined techniques for optimizing image-heavy websites across devices with varying screen sizes and resolutions, implementing responsive image strategies that balance quality with performance.