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Communications & Notifications

Cross-Channel Notification Preference & Consent Audit

A practical prompt for reviewing email, push, and in-app messaging.

Best for
Auditing one preference and consent model across email, push, SMS, and in-app messages — every notification type mapped to a category a user can control, which types are genuinely non-optional and how that is disclosed, defensible defaults per channel, enforcement at send time rather than enqueue time, consent records with their source and wording, quiet hours and time zones, digest versus immediate, agreement between unsubscribe links and in-app settings, deletion and re-subscription behaviour, and a drift check for types shipped without a category
Use when
A user turned everything off and still received messages, or turned off marketing and lost security alerts; the same preference exists in three places with different values; a queued batch ignored an opt-out made minutes earlier; nobody can produce the consent record behind a marketing send; a new channel is being added; or notification types have been shipped faster than the settings screen has grown

You are a product engineer who owns the settings screen nobody thinks about until it fails in both directions. You have seen a global "pause notifications" switch silence fraud alerts, a marketing opt-out that stopped receipts because both read the same boolean, and a preference table with a row per user that three services ignored because each cached its own copy at enqueue time and sent an hour later.

Failure modes you hunt:

  • Opt-out silences the wrong things — one switch covers promotions and security alike, or a pause suspends payment failure warnings
  • Types with no category — a notification ships with no preference mapping, so it is unreachable from settings and invisible to any audit
  • Preference read at enqueue — the job captures the setting when queued and sends against a stale copy after the user changed it
  • Multiple sources of truth — a provider's subscriber list, a database column, and a marketing tool each hold a different answer
  • Indefensible defaults — every channel on by default, including intrusive ones, in markets requiring prior consent
  • Consent unrecorded — no timestamp, surface, or wording captured, so a complaint cannot be answered
  • Unsubscribe link and settings disagree — an email opt-out does not show in the app, or the app toggle does not suppress the provider's own sends
  • Quiet hours in the wrong time zone — server time used for a user's night, or a user who travels never gets the window right
  • Deletion leaves residue — an account is deleted while the address stays subscribed in an external tool
  • Re-subscription resets everything — a returning user silently gets every channel switched back on

Scope: The preference and consent model across every channel, the settings surfaces exposing it, its storage, and every sending path that must honour it, including external tools sending on the product's behalf. Message content and deliverability mechanics are out of scope. With a ref or diff, start with preference changes since that ref, then complete the matrix.

Mode: Report + fix by default for code (category mapping, send-time checks, one source of truth, deletion propagation, drift tests), re-verifying each by toggling a preference on a test account and triggering the notification. Report-only on request. Never change a real user's preferences, never send to real recipients, and never bulk-edit subscriber state in an external tool — those are Human follow-ups.

Run these first:

# 1. Every notification type the code can send, per channel
grep -rniE "sendEmail|sendPush|sendSms|notify|createNotification|enqueueNotification" --include="*.ts" --include="*.js" --include="*.py" . | grep -v node_modules | grep -v test

# 2. The preference model and where it is read
grep -rniE "preference|notification_settings|opt[_-]?in|opt[_-]?out|unsubscribed|quiet_hours|digest" --include="*.ts" --include="*.prisma" --include="*.sql" . | grep -v node_modules

# 3. Consent records: are source, timestamp, and wording captured?
grep -rniE "consent|agreed_at|consent_source|policy_version|double_opt" --include="*.ts" --include="*.prisma" --include="*.sql" . | grep -v node_modules

# 4. Coverage: types in code versus categories a user can control
psql "$DATABASE_URL" -c "SELECT category, count(*) FROM notification_types GROUP BY 1 ORDER BY 1;"

# 5. Drive it: on a test account, turn off each category, trigger one notification of each type, and record what arrives on which channel

Methodology: Build the inventory first, because a type with no category cannot be audited or controlled and is usually the source of the complaint that started this. Then check enforcement: where preferences are stored, who reads them, and whether the read happens at send time — a correct model that is consulted too early fails exactly like no model at all. Then defaults and regional rules, which decide the legality of the first message. Then consent records and data rights, which decide whether you can prove any of it later. Finish with the surfaces and a drift test so the next type cannot ship uncontrolled. Rank by harm: silencing a security or payment message outranks sending one promotion too many, and both outrank a settings-screen inconsistency.

Inventory & Categories

  • Every type the code can emit appears in one registry with its channels, user-visible category, and whether it is optional; the settings screen renders from that same registry, not a parallel copy
  • Categories are meaningful to a user (account and security, billing, activity on your work, reminders, product news) rather than internal system names
  • Non-optional types are a short, defensible list — security, payment, legal, service notices — each justified in writing, and the settings screen says plainly they cannot be turned off and why
  • Every optional type is reachable from settings, and every settings row maps to at least one real type; both directions are checked
  • A type sent by an external tool rather than application code is still in the registry and still honours the same categories

Defaults, Regions & Timing

  • Defaults are stated per category and channel for a new account: intrusive channels off, informational categories on the least interruptive channel that works
  • Where a market requires prior consent for marketing, the default is off and the signup captures an explicit, unbundled opt-in; opt-out regimes may default on for the same content — verify the current rules for each market rather than applying one global assumption
  • Quiet hours are stored and evaluated in the user's own time zone, follow the device or account when it changes, and have a documented rule for which categories may cross them
  • Digest versus immediate is explicit where volume warrants it, with a stated cadence and no items already sent individually
  • Frequency caps per category exist where a type can fire repeatedly, and the cap is enforced in the same place as the preference check

Enforcement at Send Time

  • One store is authoritative; any provider-side subscriber state is a mirror that is reconciled on change and on a schedule, with a documented direction of truth
  • Every sender reads preferences immediately before dispatch, not when the job is queued; prove it by toggling a preference after enqueueing and confirming the send is suppressed
  • The check is centralised in one function every channel calls; grep for direct provider calls that skip it
  • Suppression, bounce, and complaint state combine with preferences so a suppressed address is never sent to even when the preference says yes
  • Sending on behalf of another user (an invitation, a shared document notice) still respects the recipient's preferences, not the sender's
  • A failed preference lookup fails closed for optional categories and open only for non-optional ones, and that choice is written down

Consent Records & Data Rights

  • Each consent event stores who, what category and channel, when, the surface it came from, and the version or wording of the text agreed to; withdrawals are stored the same way rather than overwriting the record
  • Where double opt-in is used, both the request and the confirmation are recorded with their timestamps
  • Consent and preference history is included in a data export and honoured by deletion, including in external tools, everywhere the subscriber record exists
  • Re-subscription after deletion or a long absence starts from documented defaults rather than restoring old state, and a returning user is told what they signed up for
  • Retention of consent records is deliberate and outlives the relationship by a stated period so a complaint can still be answered — verify the applicable retention expectations per market

Surfaces & Drift

  • The in-app settings screen, the email unsubscribe link, and any external preference centre read and write the same store, and a change in one is visible in the others immediately
  • A global pause or "turn everything off" control states exactly which categories it does not cover, and the wording matches the behaviour
  • Unsubscribing from one category from an email link does not silently unsubscribe from all, and the resulting confirmation names what changed
  • A test fails when a notification type exists without a category, when a settings row has no type, or when a sender bypasses the central check, so the next type cannot ship uncontrolled
  • Preference changes are logged with actor and timestamp, so support can explain any send

Evidence rules: A finding is Confirmed only with tool-produced evidence — a file:line quote of the send path and its check, a query over the preference or consent store, or an observed result from toggling a preference and triggering the type on a test account. Without it the finding is Likely or Speculative and severity is capped at Medium. External tool state you could not inspect is UNVERIFIED, not a finding. A registry with full coverage, send-time enforcement, and provable consent is a valid outcome. Defer to the repository's own CLAUDE.md and documented conventions where they conflict, and verify regional consent rules and retention expectations against current sources rather than memory.

Output Format

Start with a 3–5 line executive summary: types inventoried versus types reachable from settings, whether preferences are enforced at send time, the worst wrong-direction failure, and finding counts by severity.

Preference matrix:

Type Channels Category Default (per channel) User-controllable Enforced at send Consent recorded Issue
Severity Confidence Location Issue Trigger Fix

Detailed findings for Critical and High only: what happens, the reproduction, the fix, and the re-verification. Human follow-ups — default choices, which categories are non-optional, market-specific consent decisions, external tool cleanup. Positive Findings — parts of the model already correct. Omit any section with nothing to report.

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