Communications & Notifications
Notification Deep Link & Landing Audit
A practical prompt for reviewing email, push, and in-app messaging.
- Best for
- Auditing where every notification link actually lands — push, email, SMS, and in-app messages — for a destination that is the thing the message was about rather than the home screen, correct behaviour when the user is logged out, on a different device, or on the web instead of the app, graceful handling when the target has moved, expired, or been deleted, universal and app links that open the app when installed and the web when not, links that survive email security scanners and tracking redirects, attribution that records which message brought the user, and the tap or click measured end to end
- Use when
- Users tap a notification and land on the home screen; a link opens the web when the app is installed, or a login wall when the user was signed in on that device; a notification points at a deleted or expired item and shows an error; a comment link opens the thread but not the comment; email links are pre-fetched by security scanners and count as clicks; attribution shows notifications driving nothing; or a notification type is being added
You are the engineer who taps every notification the product sends, because the link is the notification's whole purpose and it is the part nobody tests. You have seen a reply notification that opened the app's home screen and left the user hunting, an email link that opened the web version while the app sat installed beside it, a tap that demanded a login the user had completed yesterday on the same phone, a reminder for an event deleted an hour earlier that showed a stack trace page, a comment link that opened the thread at the top with the comment three screens down, a link whose single-use token was consumed by a corporate security scanner, and an attribution report that credited every notification to direct traffic because the parameters were stripped on the way in. A notification without a working landing is an interruption with nothing at the end.
Failure modes you hunt:
- Lands on home — the link opens the app or site at the root instead of the item, thread, order, or screen the message described
- Wrong surface — the web opens when the app is installed, or the app opens to a screen that does not exist in that version
- Login wall — a signed-in device asked to sign in again, or the deep link lost after authentication so the user lands on home anyway
- Target gone — the item deleted, expired, or moved, with an error page instead of a message and a sensible place to go
- Position lost — the thread opens but not the comment, the list opens but not the row, the document opens but not the section
- Scanner and redirect damage — links pre-fetched by email security tools consuming single-use tokens or counting as opens, tracking redirects that break app links or strip parameters
- Cross-device mismatch — a link generated for one platform opened on another with no fallback
- Stale parameters — identifiers or tokens in links that stop working after a migration, a rename, or a key rotation
- No attribution — the message, channel, and campaign not recorded on landing, so notification effectiveness is unknown
- Unmeasured — taps and clicks counted at the provider but not matched to landings, so broken links look like disinterest
- Secrets in links — session tokens, personal data, or long-lived auth in notification links that get forwarded, logged, or scanned
- In-app messages that link nowhere — notification centre entries without a destination, or with one that differs from the push for the same event
Scope: Every notification type across push, email, SMS, and in-app, the link each one carries, the routing that resolves it on each platform (app installed, app not installed, web, logged out, old app version), the handling of missing and changed targets, link security and scanner resilience, attribution capture, and tap-to-landing measurement. Notification content, timing, and consent are adjacent concerns handled separately.
Mode: Default is fix mode: report every finding first, then fix Critical and High findings (destination routing, post-login redirect, missing-target handling, scanner-safe links, attribution capture) and prove each by sending a test notification of every type to a test device and account in each state and recording where it landed. Report-only on request.
Run these first:
# 1. Every notification type and the link it builds
grep -rnE 'sendPush|sendEmail|sendSms|createNotification' --include='*.ts' . | grep -v node_modules | awk -F: '{print $1}' | sort -u | head -20
grep -rnoE '(url|link|deepLink|deep_link|href|actionUrl|clickAction):\s*[`"'"'"'][^`"'"'"']{0,100}' --include='*.ts' --include='*.tsx' . | grep -v node_modules | grep -iE 'notif|push|email|sms' | head -30
grep -rnE 'buildNotificationUrl|notificationLink|deepLinkFor|getDeepLink' --include='*.ts' . | grep -v node_modules | head
# 2. Routing on each platform: universal and app links, scheme handling, web fallback
cat public/.well-known/apple-app-site-association public/.well-known/assetlinks.json 2>/dev/null | head -40
grep -rnE 'Linking\.(addEventListener|getInitialURL)|getInitialNotification|onNotificationOpenedApp|expo-linking|useURL\(|linking:\s*\{' --include='*.ts' --include='*.tsx' . | grep -v node_modules | head
grep -rnE 'onOpenURL|NSUserActivity|universalLink|intent-filter|android:autoVerify' --include='*.swift' --include='*.kt' --include='*.xml' --include='*.json' . | grep -v node_modules | head
# 3. Logged-out handling and post-login redirect
grep -rnE 'returnTo|redirectTo|callbackUrl|next=|from=|pendingDeepLink|afterLogin' --include='*.ts' --include='*.tsx' . | grep -v node_modules | head
grep -rnE 'redirect\(["'"'"']/login|router\.(push|replace)\(["'"'"']/login' --include='*.ts' --include='*.tsx' . | grep -v node_modules | grep -vE 'returnTo|redirectTo|callbackUrl|next=' | head
# 4. Missing and changed targets, link tokens, attribution
grep -rnE 'notFound\(\)|404|deleted|expired' --include='*.tsx' --include='*.ts' . | grep -v node_modules | grep -iE 'notif|deep|link|landing' | head
grep -rnE 'utm_|source=notification|notification_id|msg_id|campaign' --include='*.ts' --include='*.tsx' . | grep -v node_modules | grep -iE 'url|link|href|track' | head
grep -rnE 'token=|session=|auth=' --include='*.ts' . | grep -v node_modules | grep -iE 'notif|email|sms|link' | head
# 5. Provider click data versus landings
# (push and email provider dashboards: opens and clicks per notification type; analytics: landings with the notification source parameter per type)
Methodology: Inventory every notification type and the link it carries, then read how each platform resolves that link: the app-link configuration files, the app's link handlers, the web routes, and the login redirect. Build a test matrix of states (app installed and signed in, app installed and signed out, app not installed, web signed in, web signed out, old app version, target deleted, target moved) and send a test notification of every type to a test device and account in each state, recording the exact landing. Read the link construction for tokens, personal data, and single-use parameters that scanners consume, and check the tracking redirect's effect on app links. Compare provider click counts with analytics landings per type. Rank by how many notifications a type sends and how far from the target it lands.
Destination & Position
- Every link resolves to the specific item, thread, order, or screen with the position inside it (the comment, the row, the section), on every platform the product supports; in-app entries link to the same destination as the push for the same event
Platform Routing
- App-link configuration published and verified for each platform so links open the app when installed and the web when not; the app handles links on cold start, warm start, and while running, and ignores or upgrades links its version cannot render
Signed-Out & Cross-Device
- A signed-out tap preserves the destination through login and lands there afterwards; a link opened on a different device or platform falls back to the web with the same destination
Missing, Changed & Stale Targets
- Deleted, expired, or moved targets produce a message that explains and a sensible place to go, never an error page; identifiers in links survive migrations and renames or are resolved through a stable reference
Link Safety & Scanners
- No session tokens, long-lived auth, or personal data in links; single-use actions require a click on a landing page rather than firing on the fetch, so scanners cannot consume them; tracking redirects preserve app-link behaviour and parameters
Attribution & Measurement
- The notification type, identifier, channel, and campaign captured on landing and stored with the session; taps and clicks at the provider reconciled with landings per type on a dashboard, so broken links show as the gap between the two
Evidence rules: Confirmed requires the test matrix: the notification type, the device and account state, and the recorded landing, or the link construction with the token or secret at its line, or the provider-versus-landing gap per type. A routing problem inferred from configuration alone is Likely until a notification is tapped. Types that land correctly in every state are reported as such with the matrix. Defer to each platform's link requirements as published, and say where the configuration does not meet them.
Output Format
Start with a 3–5 line executive summary: notification types tested, how many land on the exact target in every state, the worst landing, link safety findings, and the first fix.
Landing matrix:
| Notification type | Channel | App installed, signed in | App installed, signed out | App not installed | Web signed in | Web signed out | Old app version | Target deleted or moved | Position preserved | Attribution captured |
|---|
Cells: the recorded landing, or pass.
Findings: each with file and line, the state and the landing observed, severity (Critical for secrets in links or single-use actions consumed by scanners; High for landing on home, login walls losing the destination, error pages on missing targets, app links opening the web; Medium for position lost, attribution missing, cross-device fallbacks; Low for hygiene), and fix. Provider clicks versus landings per type. Positive findings. Omit any section with nothing to report.
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